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What is Wide Format Printing, and Why Do You Need It?

Consider this: You are a consumer trying to choose between two sandwich shops to visit for lunch. One is plain and drab inside and out, with a single badly hand-lettered menu in the window. The other shop’s window, however, displays a large, vibrant poster depicting a delicious sandwich in close up photographic detail. Inside, a colorful banner declaring the lunch deal of the day hangs above the counter. There’s really no question about which shop you’ll choose, is there? And, if you’re the owner of the second shop, there’s also no question that your bottom line is a lot healthier than the unadorned establishment, all thanks to the marketing power of wide format printed signage.